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Haircare & Beauty

Multiple Projects

Design identity, direction setting & operational design.

Working as an external consultant with & for the internal Philips Design ‘Haircare & Beauty’ Team.

Role & Reponsibilities;

Pro Haircare Range & IPL Hair Removal Device;

'Lead Designer' from concept through to production.

Moisture Protect Straightener;

For this specific hair straightener, I defined sketch & CAD concepts.

The internal team then did a great job in the co-design phase, taking the product into production.

 

These projects were part of a strategic identity program, in which I was a core team member.

© Anthony Smith Design 2025
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