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About

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Hi, I'm Anthony.

 

I'm an English designer, working from Switzerland, for a range of European and International clients.

I help companies design better physical products​ & user- centred, brand- driven experiences.

 

Since 2012, I've worked as an independent design consultant.

Before that, I worked in both corporate & agency design roles.

In the past, I've designed complex products & systems,

(complex from both a technical & user- interaction perspective).

Things like

.

.

.

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Hearing

Aids

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Xray

Machines

Haircare

Products

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Lighting

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TVs

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Remote

Controls

&

much more..

Many of the products I’ve worked on have been mass- produced...

Laser Cutting

 

 ... & so I’m experienced with the realities of designing around

technical complexity,

high- volume manufacturing processes

&

tight cost- constraints.

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A little more about my work history

 

Before starting my own design consulting business, I worked at Philips Design in the Netherlands.

There, I was fortunate enough to work on a variety of consumer electronics, lighting and personal care projects, learning a great deal along the way (& frequently travelling to manufacturing facilities in Asia).

I also had experience at a couple of great consultancies before that; at Teague in the US and Design 4 in the UK.​

© Anthony Smith Design 2025
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